The Developer

Fitzroy Place is being developed by multi award-winning developers Exemplar, with the financial backing of Aviva Investors, the global asset management business of Aviva plc. A compelling partnership of proven development expertise and one of Europe’s largest real estate investment managers.


Exemplar is well-recognised as one of London’s leading property developers, responsible for more than four million square feet of projects over the past ten years. Exemplar’s goal is to deliver developments that are finely crafted, where proportion and the use of authentic materials are constant, and where considered thought and quality of finish shine through from inception to completion.


Aviva Investors is the global asset management business of Aviva plc, the UK’s largest insurer and one of Europe’s leading providers of life and general insurance. Aviva Investors operates in 17 countries with total assets under management of over £274 billion (at 31 December 2012). Aviva Investors are active investors/developers within the central London market. As long-term owners and developers of real estate, Aviva Investors has an established track record in award winning and best-in-class real estate projects.